TED recently named the winners of their Ads Worth Spreading competition in which contestants were asked to submit ads that would compel viewers to share.
TED curator Chris Anderson says of the ads: "We're seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch—and share. On TED.com, ads run after our talks, not before. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that's the key. In 2-3 minutes, there's more time to tell a story, share an idea, make an authentic human connection. These winning ads, many of them long-form, powerfully demonstrate these strengths. We think they represent an exciting new way for companies to engage with the world in the internet age."Nonintrusive ads would be much more compelling, targeted, and effective. We're all for the idea! We'd like to do our part in spreading these amazing ads. Below are our favorite ads from the competition.
Enjoy and happy go spreading!
Watch all the ads here.
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