2.18.2011

It's getting Haute!

 The emergence of flash sales sites like Hautelook and Gilt in recent years has really brought down barriers of distribution and pricing of high-end items for shoppers who would have never been in the market for high-end luxury goods.  Yesterday, Nordstrom announced that it is acquiring Hautelook for a whopping $270 million.  Goes to show that the mash up between fashion and tech is starting to really pay off, and not just for consumers. Brick and mortar retails giants are starting to take notice of the shift in the way consumers make purchases.  Gone are the days of pushing, shoving, and hair-pulling over a dress or a bag or a pair of jeans at an in-store sample sale.  We can be much more civil about our moderately priced, name brand purchases now.  Thank goodness!

Swirl is a flash sales site Mai and I frequent often.  We love the site design, the illustrations, the clothes, the everything about it.  Give it a swirl!  Happy go shopping!

swirl

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